To be the leading organisation in advocating equal opportunity, in all aspects, for the Deaf and supporting the Deaf to reach their full potential.
To assist the Deaf to achieve a better quality of life and to enable them to integrate and contribute to society.
Designed by Zen Goh, the logo was launched on 29 September 2007 on the occasion of the annual International Day of the Deaf that year. It consists of two graphical elements showing a simplified illustration of an ear and a vibrant human figure. Orange is used as the primary colour to represent enthusiasm, encouragement and success.